About Roshen
Roshen brings a unique experience and a data-driven approach with over 3 years of experience across marketing roles such as Ad Operations and Performance Marketing he has had a proven track record of success in both. Roshen has demonstrably led paid media campaigns across leading platforms like Meta, Google, YouTube and many more which signifies an ability to develop and execute strategic marketing initiatives while maximizing reach and impact. With a high proficiency in tracking and monitoring tools like IAS, Google Analytics, Campaign Manager 360 and Moat which underscores his commitment to data-driven decision making helping with the optimizing of campaigns. Other than that, Roshen's deep understanding of link building further strengthens his marketing skillset as it can be instrumental in boosting website traffic, improving search engine ranking, and ultimately driving qualified leads. Beyond technical skills, Roshen's adaptibility and analytical approach brings fresh perspective to complex problems which help develop innovative solutions.
ROSHENPAL SINGH RANDHAY
Senior Executive, Performance Marketing
Here are some of my key strengths:
Data-Driven Approach: My computer science background allows me to analyze data effectively and translate insights into actionable marketing strategies.
Proven Track Record: I have a history of success in developing and executing campaigns that deliver measurable results.
Campaign Expertise: I'm skilled in all stages of campaign management, from concept to execution to reporting.
Lifelong Learner: I'm passionate about the ever-evolving marketing landscape and constantly seek new learning opportunities.
Thrives in a Fast-Paced Environment: I'm energized by the dynamic nature of marketing and enjoy working in a challenging environment.
If you're looking for a marketing professional who can bridge the gap between data and creativity, I'm confident I can be a valuable asset to your team.